The company was founded in 2016 under the name O & A Tech, then re-branded as Over and All Tech in 2017. In the first years, the company functioned as Mumbai’s self-employed freelancer business. We focused on the effectiveness of digital marketing, studying user behavior, website bounce rate, individual pages performance. Based on these observations, We created marketing strategies identifying the specific audience and the value offered to this audience through a clear message, both on the business website, e-commerce website, web application and on social platforms. After building portfolio of successful projects, the effectiveness of approach became better known and the company expanded.